We have ambitious target over next 3 years with our new product, which we plan to introduce in the coming years
Q.To begin with, could you elaborate on the ‘Think Global. Act Local’ philosophy of Prettl Group with respect to the products you market for the solar and renewable industry in India?
REFU Sol Inverters has been developed on a standard platform, but we can applicate to different countries /continents based on the local condition. This is our strength and USP
We have Ultra Eta 5 level topology, built into our Inverters, which make it easy to adapt to different countries – voltage, temperature, frequency etc which will vary from country to country. Our Philosophy of Think global and act global is addressed in the form of adaptability from Base platform
Q.How do you look at the events from 2013 when REFUsol was acquired by AE till 2016 when Prettl started marketing REFUsol inverters in India?
While I cannot much talk about the events in India since way back 2013 as I have no much detail information , but I can say re-entry back in India since late 2015 , is lot more challenging than what we had expected – in particular to get back the customer confidence on REFU ‘s continuity in Indian Market after AE exit .
Also I can firmly inform that, we are here to stay for good, as we have now an established Prettl Organization in India with a manufacturing facility, and there need no concern on our effort to bring new technology or new products in the renewable energy sector – including ESS (energy storage solution.)
Q.During the period, from 2013 till 2016, what has changed for REFUsol as a brand from customer’s point of view and as a product from manufacturer’s point of you?
The technology has never changed from our original platform as we have been supplying parts/components to AE for local assembly and testing. Product code has been the same as the REFU technology was no different than to now.
Q.India is ranked fourth globally for solar capacity additions, against this backdrop what is your current share in the market and the future prospects that you are looking at?
REFU Sol re-entered barely a year ago and we are confident to get our customer confidence on our product – primarily in the area of performance and technology – for a higher yield – which will ultimately result in bigger market share – we also plan to have the @ Make in India @ drive of GOI, to our REFU Sol inverters.
Q.How do you access the market for hybrid solutions in India? What are their advantages that make them suitable for Indian markets?
With our Philosophy of Think Global AC global, we have standard Hybrid solution including storage solution with which we can adapt to Indian market environment.
Q.Do you see REFUdrive contributing to the GoI ambitious electrical mobility plan and to what extend?
Yes we have product which are under testing with major OEMs and we are sure with Smart city concept and our plans to move ahead will be successful and the in built in technology will ensure high level satisfaction to Indian customers .
Q.When it comes to inverters, what are the technologies that are likely to drive future growth?
Our technology has been developed over many decades and we are on continuous up gradation path – in the area like improving performance and higher energy yield with
Low Capex and OPEX – e.g Containerization of String inverter with centralized layout of inverters.
Q.Share your views on PRETTL contributing to the PM’s ‘Make-in-India’ drive?
This move of GOI on Make in India – is very good initiative and also have plans to move and support the initiative with our REFU Sol inverters.
Q.Where do you see PRETTL in India in the next 3 to 5 years? Your contribution in the growth of the solar market in India?
We have ambitious target over next 3 years with our new product which we have plans to introduce in the coming years – these new products will of course will have value for money to the investors